Our Story

The ideation of designing and printing your own fabric was previously considered an afterthought. Not only was printing a custom fabric or design considered ridiculously expensive, but many surface pattern designers did not have a platform that offered distribution of their art to shoppers in a fast and effective way. Fabric Flair was created in 1990, but when our creative team came together in 2020, that is when the real magic began. We came together and brainstormed a company that delivered quality designs, unique patterns, and one-of-a-kind fabrics that allowed cross-stitchers to have the freedom to explore what they could make, we knew we had something special. 
When you step into our office today, you will see exactly what you would expect from a family-oriented business that honors the marriage between color and pattern. Our goal for our customers is to come onto our website and feel the warmth of the beautiful collections and select their perfect match. Fabric Flair has grown a thriving community that gives customers access to hundreds of designs to freely express their personal style and creative spirit.
Our selection offers custom patterns, fabrics, and themes that can be transformed into various products such as Cross-Stitching Fabric.
Most importantly, our #1 priority is to allow your entrepreneurial mindset and creativity flow freely as you are putting together your perfect design. We continue to support our community as we make our customers happy after every project.